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Our Story.

Est 2020.

Black Book Direct is a directory of sustainable Black-owned brands. The website is curated by sisters Shama + Sasha. We want to make supporting Black business as convenient as possible by highlighting the best in one space.

Why we started:

The Black Lives Matter movement inspired many to research ways to support the black community. Countless #BlackOwned Twitter threads would end up lost in our bookmarks so we created a list of our favourites finds which we update weekly.

What you'll find:

Whether you want to splurge on a timeless piece or refresh your closet on the low, we seek a variety of brands to suit every budget, size + gender.

We want to uplift our community + encourage conscious shopping. We only feature sustainable + ethical brands because fast fashion  production disproportionately impacts people of colour and leaves lasting environmental damage.

Who are we?

Shama is a CNN Journalist + Music Editor at Schön! Magazine. She pulls from seven years of fashion + media experience to find the most on-trend Black brands.


Sasha is an Architectural Designer known for her keen eye for style. As Creative Director she overlooks + collaborates on  graphics + visuals.

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